Product Introduction -

Wed Me Good is a wedding planning app where couples can plan their wedding right from finding the venues to decor, accessories, bridal wear, groom wear, makeup artists, choreographers, etc, and many others that might be needed at the time of the wedding.

They connect brands and local vendors to couples and family members to ease their process and get the right vendors on your phone. It is India's biggest platform and helps 5+ lac couples every year. It started in 2014 and since then they have been growing and achieving operational break-even.

Business Model or Revenue Model -

They have various vendors registered on their platform, through which they charge them for their listings on their website and generate leads for them. The charges are according to their visibility the page they want to showcase themselves and the kind of banners and ads they want for themselves. The aggregators are showing various options to people in one place.

They have a revenue model in which customers also pay for their Genie services in which they give full customer support and recommend the vendors to their paid members according to their budget and requirements to save their energy and time.

Users-

The Users have good experience with the WedMeGood app where without wasting their time and efforts they can get the kind of vendors for their wedding that they want with just one click. Their overall rating is 4.0 on Google and reviews are mixed. Most people are satisfied with their service and vendors sometimes lack in providing customer support and vendor feedback from their customers.

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These users are working professionals, tech-savvy, and who don't have time to figure out everything on their own. The potential ICPs who use this have the intent to buy and search with the use case topics like Venues in Delhi, Makeup artists in Delhi, Photographers in Delhi, etc.

This is the Case of Fulfillment intent.

Ideal Customer Profile -

Adoption Curve-

Lower in these people who are young and tech-minded and have the adaptability to try out and trust the new apps in the market.

Frequency of Use Case - Higher as they are already searching for venues and other things for their wedding.

Appetite to Pay - Yes in this ICP as they are working professionals and the packages or Genie service is relatively low as compared to your regular wedding planners and gives you access in free to a lot of things.

TAM - The wedding market is relatively big especially after COVID-19 due to having a preconceived notion of celebrity weddings in India still 80% of people get married and around 10 million weddings happen every year in India.

Distribution Potential - High because they are gonna get married max by 6 months and start searching once the marriage is fixed.

Specific influencers - Friends and Cousins who recently got married and used the app for their wedding planning.

Blockers - Old Family members who don't trust online businesses and trust their traditional processes.

Product Category and Market -

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The Market for this product is the people who have started to plan for their wedding and searching online starts with Venues and places in India to get married.

Use Cases like -

Wedding Venues in Delhi

What are the best places to get married in India

When should I start planning for my wedding?

Wedding planners for Rajasthan

Hire a wedding planner

Here the intent of the customer is clear and they are starting to search online or scroll Instagram reels of celebrities like weddings and asking questions wedding related on Quora and Reddit.

After searching on Similarweb and Semrush the Top 3 competitors for Wedmegood

Wedding Wire - 1.M user

Wedding bazar - 485.2k user

WeddingSutra - 185k user

Wedmegood has the highest no of users which is 2.1M with an average time of 2min average people spending time on their website which is better than their competitors.

Their SEO works the best except in bridal wear brands.

TAM -

10 million weddings every year

Tier 1 includes - Around 1 Cr weddings

Tier 2 includes - Doesn't have the exact figure but it has been rising by 106% in overall demand for the wedding.

Here we can identify the Servicable market would be both tier 1 and tier 2 cities but there are a lot of competitors in the market so have to keep in mind that too. people who don't trust online apps for starters company has to target only those who are active online platforms and app users and market researchers and trust online apps.

Start with Tier 1 and some of Tier 2 which reported the highest number of destination weddings like Indore, Jaipur, Udaipur, and a lot of hill stations like Dehradun, Jim Corbett, Mussoorie, and other Himachal places because the people who get married here are those who use social media and online platforms frequently and trust them.

Core Value of the Product -

Online Wedding Planner and a One-stop solution for all your wedding requirements.

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For all the wedding requirements WedmeGood can help you with the right vendors to all the trends which people are choosing and choosing for their wedding. It would not help with planning or searching but tells you the trends for the bride and grooms to decide their entry songs, and wedding gift ideas to help you pick your bridal trousseau as well.

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Acquisition Channel

The company has crossed its Product Market fit stage and reached early scaling.

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Organic search -

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As I did various keyword research on Google Youtube and Twitter I found Wedmegood and Wedding Wire are very close competitors.

Wedding Venues in Jaipur Udaipur Hill stations you will discover Wedmegood on Top whereas if you research Wedding Venues in Delhi, Wedding Venues in Banglore you will find Wedding Wire is on top. I can see for destination weddings organically wedmegood gets more traffic but for tier 1 cities wedding Wire gets more traffic and comes on top.

YouTube has WeddingWire on top and the visibility of Wedmegood is very low as we compare it to any other wedding planner.

ICP research is based on the use case they do not care about the website or any platform. Any platform that gives them better vendors and results online they are going with them.

At this stage, Customers are not brand-conscious or not even searching through brand names.

According to Google Keyword planner

Avg User search for the keyword

Wedding venues in Delhi and Jaipur -10k-100k

Through brand name Wedmegood - 10k-20k

Through Competitor Brand name Wedding Wire - 1k-10k

No searches for Wedding Venues in Jaipur Wedmegood or Wedding Wire

Headlines where Current SEO needs to make on Top

Wedding Venues in Banglore

Wedding Venues in Jaipur

Create Wedding Website

Wedding Mehndi designers

Top Makeup Artists in Delhi

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Referral Design -

Brag worthy -

You can find all the latest trends related to your wedding in one place not just the vendors but the culture of the particular wedding and honeymoon packages and make your E-invites and send them directly to your friends. Couples can plan their wedding together by just sharing one code.

Product Platform Currency -

Access - Access to everything and everyone related to your wedding.

Ask for a referral -

To start referral they can start with the people who have taken their genie services for venues and destination wedding planning and ask them to rate our service once it is done based on prices they get from the vendors and the customer support during the finalization of vendors without wasting their energy and time and that would be the core value prop to plan their wedding stress and hassle-free.

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It can be asked through email and WhatsApp message communication

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It can be a voucher code as they provide a code to join the wedding in the same way there would be a referral code where the customer needs to put the code and it can be shared through social media because it is a vast thing you don't know who would need your refer so you can put it out on social media which would also help to understand another user the benefits and core value of the app. More referrals only can get more customers and more users for the app.

Referees can track their referrals through WhatsApp communication whenever they open the app and search for the vendors they can receive a notification for using the app.

To the non-user, we can mention the stories of the couples who took the genie services and how wedmegood helped them get the vendors at home without wasting their time and energy. That would hit an AHA moment for the non-user who is going to get married soon.

For the first time, we can give customized itinerary options for their Honeymoon packages according to their budget and give them the genie service free for their honeymoon.

Every time they refer we can give users the best shops to buy Sarees and Suits of the latest trends so we can give some discount codes on some vendors in their city and they can buy on discounted prize with wedmegood with the shops which is very popular on wedmegood websites.

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Paid Advertising

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ICP - Working professionals aged 25-30 years of age who are going to get married in 3 months

This is the most ideal customer profile and we can acquire them running various ads as they must be stressed and scrolling Instagram, Google, and YouTube most of their time and searching for various stores for their shopping and venues.

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Audience through Instagram, YouTube, Google and Pinterest

Instagram

Scrolling wedding inspos, Outfit ideas, and decor ideas continuously who is from Tier 1 or 2.

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Youtube

Searching for wedding songs, bridal entry songs, Celebrity wedding entries, and videos.

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Google -

Venues, vendors for weddings, shopping destinations, and different shops to buy wedding things from local markets.

Pinterest

It is also one of the most popular ways to track down as they save pictures, ideas, looks, style, decor all the important things related to their big day here, and would be very easy to track what their type, what kind of budget and wedding they want and it would get us the right kind of customer to show them ads on different platforms with user stories.

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Marketing Pitch for ICP -

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Imagine You are sipping Champagne, having the time of your life on your big day with your friends and family but wait does it look too overwhelming to plan? Don't worry wedmegood is here to make all your big day dreams come true.

Let's Sip and plan it together.

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We're your one-stop shop for a stress-free, joyful wedding experience

We can create these kinds of mood boards and pictures and post them on social media like Instagram and Pinterest to give customers a gist of what we do and how their wedding, decor would look like.

For acquiring customers we can also send time-to-time contests and quizzes related to their wedding and countdowns on their wedding date and how hot the date is to book all the things soon and that in one place.

Reminders and nudges give them all time stress and according to them customize their wedding planning Journey.

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With WedMeGood, you can plan your dream wedding with confidence and joy. Let's turn "I Do" into "We Did It!" effortlessly.

Ready to start planning? Visit WedMeGood today!​

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